Unflattering headlines still have the power to change the outcome of a race, particularly in down-ballot contests where media coverage is limited. Preparing a response in advance, or even getting out in [...]
The advantages of investing early in opposition research are many. But not everyone is sold on the early spending. Here's why they're wrong.
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Founder
Ethan Todd is a nationally-recognized leader in research and analysis for businesses and campaigns. He is the founder of Bydand Research, a St. Louis, Missouri-based firm that is helping clients across the country achieve their goals through the production of timely, accurate and actionable research that gives them a competitive edge.
Ethan is respected by his clients and peers for his creative, unconventional problem-solving skills and his ability to transform a pile of research into winning strategies for his clients.
Ethan graduated from the University of Missouri with a B.A. in political science and a double minor in leadership and public service, and strategic studies.